Cookie Policy
1. Purpose of This Policy
This Cookie Policy explains how The Match Guy LLC (“The Match Guy“, “we“, “us“, “our“) uses cookies and similar technologies when you visit https://thematchguy.com or any website, mobile site, or application we operate (collectively, the “Site”). It describes what these technologies are, why we use them, and the choices you have.
Banner strategy
- United States visitors – we display a banner that says “Our site uses cookies. By continuing to use our site, you agree to cookies’ use” and link to this Policy for full details and opt-out tools.
- EU/UK visitors – our Consent-Management Platform (CMP) from iubenda presents a region-specific banner that requires affirmative consent before non-essential cookies load.
Where local law provides stronger rights than those described here, we will honor the stronger right.
2. What Are Cookies?
Cookies are small text files that a website stores on your computer or mobile device when you visit. They are widely used to “remember” you and your preferences—either for a single visit (a “session cookie”) or multiple repeat visits (a “persistent cookie”).
We also use technologies that perform a similar role, such as HTML5 local storage, web beacons, pixels, and software development kits (SDKs). For simplicity, we refer to all of these technologies as “cookies.”
3. Why We Use Cookies
We use cookies to:
- Provide the Site and its core functions (e.g., log-in, shopping cart, secure areas);
- Improve performance and usability (e.g., remember language or region);
- Measure audience engagement (e.g., Google Analytics, first-party analytics);
- Deliver marketing and advertising (e.g., Meta/Facebook Pixel, Google Ads) that may be tailored to your interests; and
- Safeguard our platform (e.g., fraud prevention, security monitoring).
4. Categories of Cookies We Use
| Category | Description | Default status (EU/UK) |
|---|---|---|
| Strictly Necessary | Essential for the Site to function (e.g., page navigation, account log-in, payment processing). | Always active |
| Preferences | Remember choices such as preferred language or the state of a cookie-consent banner. | Off until consent |
| Analytics & Performance | Collect information about how visitors use the Site (e.g., which pages are most popular, time spent, error messages). | Off until consent |
| Marketing & Advertising | Track browsing habits to deliver relevant ads or limit ad repetition. | Off until consent |
Note – iubenda’s CMP blocks all Preferences, Analytics, and Marketing cookies for EU/UK users until they actively enable them.
5. Specific Cookies in Use
Because cookies can change as we add or remove integrations, the real-time list is automatically maintained by iubenda and displayed in the cookie-consent panel. The panel shows, for each cookie:
- Name
- Provider
- Purpose
- Expiration
- Category
- Link to provider’s privacy notice (where applicable)
6. Legal Bases for Processing
- United States (most states): We rely on legitimate interests to set cookies by default. You may opt out at any time via Cookie Settings
- California, Colorado, Connecticut, Utah, Virginia, Tennessee: We treat sharing of personal information for cross-context behavioral advertising as a “sale/share” under applicable state laws. You can opt out through the “Do Not Sell or Share My Info” toggle in Cookie Settings or by submitting a signal through Global Privacy Control (GPC).
- EU / UK: We rely on consent under the GDPR and PECR/ePrivacy Directive for any cookie that is not strictly necessary. Consent can be withdrawn at any time via Cookie Settings.
7. How to Manage or Withdraw Your Consent
You have several ways to control cookies:
- Cookie Settings panel– Click the Cookie Settings link here to open our consent-management platform powered by iubenda. From there you can:
○ Accept all cookies;
○ Reject non-essential cookies;
○ Enable or disable individual categories;
○ Opt out of cross-context advertising (“Do Not Sell/Share My Info”). - Browser controls – Most browsers let you delete or block cookies at any time. Consult your browser’s help section for instructions.
- Global Privacy Control (GPC) – We honor GPC signals that automatically opt you out of “sale/share” and targeted advertising cookies where state law requires.
Withdrawing consent will not affect the lawfulness of processing that occurred before the withdrawal, but it may affect Site functionality.
8. Third-Party Cookies
Some cookies are set by third-party services used on our Site, such as:
- Google Analytics
- Meta (Facebook) Pixel
- Stripe (for payments)
These third parties may use cookies for their own purposes. You can find a full list of current cookies and providers in our Cookie Settings panel.
9. Data Retention
Cookies expire after a predefined period based on their function. We use iubenda to maintain logs of user consent, opt-outs, and preferences as required by applicable law.
10. Updates to This Policy
We may update this Cookie Policy from time to time (e.g., to reflect legal changes or new cookies). The date at the top indicates the last revision. Changes will be clearly posted on this page with an updated effective date. By continuing to use the Site after such changes, you agree to the revised Terms. We do not send individual email notifications of changes.
11. Contact Us
If you have questions about this Cookie Policy or our data practices, you may contact us at:
Email: info@thematchguy.com
This Cookie Policy forms part of our broader Privacy Policy. Please consult the Privacy Policy for additional information about how we process personal data, user rights, and terms of service.